About Us

We are the official online shop of VisitBritain, the tourism agency for Britain, and your first stop for booking travel tickets, must-see attractions, immersive tours and a wide range of new and exciting new experiences across Great Britain and Northern Ireland.

Book your experience with us

Save time

Save time when booking with us, with secure multicurrency payment options, easy checkout process and the ability to view and manage all your bookings in your personal account.

Instant booking confirmation

Get instant confirmation for your bookings, and enjoy extra time to relax and plan your trip further!

Total Flexibility

Enjoy the freedom to visit your preferred attraction at a time that is most suitable to you.

Great value experiences

Whether you are looking to visit world-famous attractions, join your favourite tours, theatre or sport events, take advantage of essential travel and transport tickets, or whether you fancy trying something quirky and new – We have a great value experience ready for you!

A team here to help you

Get in touch with our top UK experts for advice on your next trip or help with your bookings: [email protected]

VisitBritain

We are the UK National Tourism Agency, a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS). 

As the official commercial arm of VisitBritain, VisitBritain Shop acts independently, alongside our funded global activities. Our profit is reinvested in the core marketing activities of VisitBritain, playing a unique role in contributing to the development of England’s tourism product, raising Britain’s profile worldwide and developing Britain’s visitor economy.